By Angu Lesley
The Royal Moroccan Football Federation (FRMF) has officially unveiled a new lifestyle and summer collection through its official store, marking another major step in strengthening the commercial identity of Moroccan football.
According to an official communiqué released by the federation, the new collection is designed to give supporters access to a broader range of products inspired by Morocco’s national teams and football culture. The initiative combines sportswear, fashion and Moroccan cultural heritage into a modern lifestyle brand for fans beyond matchdays.
The collection includes clothing, accessories and various lifestyle products in Morocco’s national colors and identity. Some items were developed in partnership with global sportswear manufacturer Puma, the official equipment supplier of the Moroccan Football Federation.
The FRMF stated that the products were designed and manufactured in Morocco by specialized fashion creators while respecting high-quality production standards. The objective is to offer supporters a premium experience that reflects their attachment to the Atlas Lions and the country’s national teams.
The federation also announced plans to expand the visibility of the official store by opening a new sales point at Mohammed V International Airport in Casablanca. In addition, official merchandise will be made available during national team matches at the Prince Moulay Abdellah Stadium in Rabat and the Grand Stade de Tanger.
The new collection is already available at the FRMF official boutique located at Arribat Center Mall in Rabat, as well as through the federation’s online store.
The move highlights Morocco’s continued efforts to modernize and commercialize its football ecosystem following the country’s growing global football profile in recent years, particularly after the Atlas Lions’ historic run at the 2022 FIFA World Cup in Qatar.
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