The Confederation of African Football (CAF) and Orange Telecommunications renewed their partnership ahead of next year’s African Cup of Nations (AFCON) in Ivory Coast.
Orange has been CAF’s official telecommunications partner since 2008 and now extended its partnership with Africa. Football ruling body ahead of a busy 2024 football year.
The scope of the partnership is for three tournaments.
They are AFCON 2023, Women’s African Cup of Nations (WAFCON) 2024 in Morocco, and AFCON 2025 in Morocco.
The partnership between CAF and Orange rests on three pillars.
They are gender equality, inclusion, and Orange Tous Connectés.
Orange has committed to delivering 50/50 representation across Orange’s sponsorship portfolio, promoting equal access and opportunity. This builds on our active partnership with the Women’s Africa Cup of Nations and specific programmes since 2018.
Inclusion by leveraging the footprint of Orange Digital Centers, Orange is dedicated to engaging, educating, and connecting young people. Through this partnership with CAF, Orange will develop dedicated programmes to support young players to develop their digital skills and training. For example, Orange aims to teach coding skills to youth by using football content and challenges to inspire them. From simple football games to tournament stats, we can use the sport they love to engage them in coding while building valuable digital skills.
Finally, Orange Tous Connectés is a platform that will ensure that Orange customers benefit from seamless service continuity and connectivity to enjoy, share, and participate in the sport they love.
The renewed partnership also seems to use football as a sport to connect customers and fans across Africa and the Middle East.
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