FIFA has earned an unprecedented $7.5billion in revenues through, four years of commercial deals tied to the 2022 World Cup in Qatar.
The international world football governing body, made the revelations on Sunday,December 11,2022, her more than 200 member-nations.
The $1billion made are more than, what the organisation pulled in from the previous World Cup organized by Russia in 2018.
FIFA’s revenues will rise to about $2.5 billion, despite the Covid-19 pandemic. FIFA was prepared to use that cash to help members through uncertainty in 2020, when national team soccer and World Cup qualifying games were almost entirely shut down.
The organisation’s revenues are likely to approach $10billion for the next four years, thanks to a new financial strategy for women’s football. And the expanded 2026 World Cup in the US, Canada and Mexico, which will see 48 teams compete for the first time, up from the present 32.
Separate sponsor deals for women’s soccer are being signed for the 2023 World Cup in Australia and New Zealand.
FIFA has an almost blank slate for the 2026 edition with top-tier sponsors Coca-Cola, Adidas and Wanda the only deals currently extended.
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